Gaming · Helsinki
Pixelford
Live operations tooling for studios of under twenty people.
- Stage
- Seed
- Founded
- Founded 2022
- First invested
- We invested 2022
- Team
- 18 people
- Total raised
- $3.5M
- Current stage
- Seed
- Team
- 18
- Founded
- 2022
What they build
The product, in plain terms
Pixelford builds live operations tooling for studios of under twenty people. The company started in Helsinki in 2022. We backed it at pre-seed and have worked with the team through Seed.
- 01
Tools built by people who shipped games, which is why studios return the call.
- 02
A workflow that survives launch week, since that is the only test that counts.
- 03
Pricing that scales with the studio rather than punishing a hit.
Where it stands
Numbers the team watches
Reported by the company at its most recent board meeting. We publish what founders are comfortable publishing and nothing more.
- Studios on the platform
- 546
- Seat expansion
- 83%
- Median integration
- 3 days
Why we invested
The note from the first meeting
“We met Pixelford in 2022, back when studio budgets followed release cycles, so revenue arrived in bursts. Two other firms passed in the same month. We thought they were solving for the wrong risk, and we were happy to be alone on the cap table for a while.”
- Hired its founding engineering team out of the alumni network.
- Went from prototype to paid pilot in a single quarter.
- Signed its first design partner before the program ended.
Founders
Who is building it
Both founders were in the room the day we wrote the check, and both still run the company.
Hana Fujimoto
Co-founder and CEO
Came from the regulator side, which is unusual and turns out to matter.
Pablo Silva
Co-founder and CTO
Came from a hardware background, which shows in how little the system assumes.
Timeline
How it has gone
The version we would give another investor, including the years where nothing looked like progress.
- 2022
Founded
Hana Fujimoto and Pablo Silva start Pixelford in Helsinki around a single wedge: live operations tooling for studios of under twenty people.
- 2022
We invested
We wrote the pre-seed check. Marcus Webb has worked with the team ever since.
- 2023
Paid customers
Contracts replaced pilots, and the company stopped selling a roadmap and started selling a product.
- 2024
Seed round
Raised at $22M, led by an investor we introduced during diligence. We took our full pro rata.
- 2026
Where it stands
18 people, selling in more markets than it started in, still run by the two people who wrote the first version.
Alongside us
Co-investors
We share rounds with people we would want on our own cap table.
- Emergence
- Bessemer
- Index Ventures
- Costanoa
Working here
Open roles
Pixelford is hiring in these areas. Mention us and the note gets to the founders directly.
- Live operations
- Engine engineering
- Studio partnerships
Building something next to Pixelford?
We are usually early to a category and happy to be early again. Send us the short version.